Make your content accessible
Design and deliver digital content that’s inclusive, easy to navigate, and built for real users.
If you work on user-facing content and want to meet accessibility standards like WCAG, ADA, and AODA, you’re in the right place.
Skip the jargon. Focus on what actually matters. Leave with tools you can use right away.
What is web accessibility?
Accessibility means creating digital content that everyone can perceive, understand, and use, regardless of ability, technology, or environment.
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That includes people who rely on screen readers, keyboard navigation, or high contrast settings. But it also helps people in everyday situations, like trying to read on a phone in bright sunlight or navigating instructions in a second language.
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For technical writers, designers, and content creators, accessibility is a practical, people-centered approach to communication. It’s about building content that works—not just for some, but for everyone.
This site is based on WCAG (Web Content Accessibility Guidelines). It’s the global standard for making websites and digital content accessible to people with disabilities.
Why it matters
Accessibility ensures that content is usable and available to all users, including those with permanent, temporary, or situational disabilities. When digital experiences aren’t accessible, people can be excluded or face unnecessary barriers. Below are some reasons why you should create accessible content.
It reaches more users
Not everyone navigates content the same way. Accessible content supports screen readers, voice input, and keyboard navigation, removing barriers for all users. It also improves SEO by using clear structure, alt text, and readable content.
​It benefits everyone
Captions help in noisy environments. High contrast helps in sunlight. Clear structure helps people skimming on mobile. Accessibility is just good UX for all.
It’s a legal requirement
Standards like ADA, Section 508, and AODA require digital content to be accessible. Following WCAG best practices helps you stay compliant and avoid potential legal risks.
​It builds trust
Accessible content signals quality. It shows users you care about their experience and displays a commitment to thoughtful, precise communication, whether you're writing help docs, training materials, or user interfaces.
WCAG principles (POUR)
Accessibility is built on four core principles: Perceivable, Operable, Understandable, and Robust. These principles help ensure that content works for everyone, regardless of device, ability, or situation.
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Perceivable
Information must be presented in ways users can perceive, whether visually, audibly, or through assistive technology.
Example: Provide alt text for images so screen reader users can understand visual content.
Operable
Users must be able to navigate and interact with content using a variety of input methods, not just a mouse.
Example: Make sure all interactive elements (like links and buttons) can be used with a keyboard.
Understandable
Content and navigation should be clear, consistent, and predictable.
Example: Use plain language and consistent labels so users don’t have to guess what something means.
Robust
Content should work well with a wide range of technologies, including current and future assistive tools.
Example: Use proper heading structure and HTML elements so screen readers interpret the content correctly.
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